This Year’s Hands-on Cook-off Gets Extra Personal

- ByThe Social Agency

This year we brought an extra personal touch to one of our favourite campaigns, Better Together’s Hands-on Cook-off contest. After conceptualizing this year’s campaign with children as the face of the promotions, we didn’t need to look too far for our spokespeople. Kirstin’s daughters Eden and Zoe, Monica’s son Noah and Sonam’s niece Saisha all jumped at the chance to talk about why they love cooking in the video (below) we produced in partnership with Global BC – in Monica’s kitchen! 

The Hands-on Cook-off is all about reminding families about the importance of cooking and eating together – whatever family might mean to you!  Anyone in BC can enter. You simply grab a friend or relative and create a home cooking show in three minutes or less. Recipes can include any category (breakfast, BBQ, pizza, salad, dinner, snacks….) plus there are some great prizes to be won – including $1000 cash!

And new this year… You can also enter a shorter video in the Instagram category for a chance to win a $250 gift card! Simply follow and tag @bettertogetherbc and include the hashtag #handsoncookoff. 

The 2017 Hands-on Cook-off contest runs from April 18th to May 18th. Full contest rules and prize info can be found here: