Yep, you read that correctly. We’ve just launched a public awareness campaign for Fraser Health and Vancouver Coastal Health to promote the use of meat and fridge thermometers. So that’s why we’re talking about turning up the heat these days.
The campaign features Theo Thermometer, a super hero (and stay-at-home dad) who is devoted to properly cooked meat and refrigerators that are set to the right temperature. Theo resides at www.RUHotEnuf.ca, the fun and beautifully designed site from the exceptionally talented folks at Pound & Grain. The campaign also features a suggestive (yes, meat thermometers can be racy) online quiz created by the game gurus at Ayogo. Last, but certainly not least, the campaign includes two online video PSAs starring White Spot executive chef Chuck Currie that were produced by the very awesome Jenn Strom). You can watch them here and here.
Other campaign partners include: BC Dairy Foundation, BC Chicken Marketing Board, BC Centre for Disease Control and EatSmartBC.
We’ve had so much fun working on this campaign. Hope you’ll check it out! Be sure to let us know if you were indeed hot enough…
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