Pinterest, the visually attractive platform, has become the go-to source for people to discover mouth-watering recipes, DIY ideas, design inspiration, new products, wedding ideas and much more. As the popularity of this platform continues to grow, businesses are taking note, and shifting their social strategies accordingly.
Like any social platform, to maximize Pinterest for your business, you need to be strategic. We’ve put together a list of best practices to help you make the most of this dynamic platform:
- Make your boards meaningful. This means each board you create should align with your company’s values, products, services and interests.
- Choose quality over quantity. It’s more beneficial to develop a few boards really well, than to have many boards with only a few Pins on them.
- Appoint a Pinterest expert to manage your account. You need to appoint someone with the appropriate skills and knowledge if you are looking to build and manage your account in a way that attracts business interest for your company.
- Pin strategically. Don’t pin once a week or at the same time every day.
- Use Rich Pins.
- Follow key influencers in your network.
- Utilize Pinterest Analytics. This extracts helpful data, like the Pins that receive the most impressions, the audience that follows you and your top boards.
- Include links that connect back and drive traffic to your website.
- Create specific descriptions for Pins that include keywords about the Pin.
- Showcase employees, company values, team events, and behind-the-scenes photos in Pins to make the business seem more human.
- Organize boards based upon seasons, departments, types of products, and categories that most resonate with your target audience.
And here are a few no no’s we’d recommend you avoid:
- Don’t overuse hashtags on Pinterest. They don’t perform in the same way that they do on other social platforms.
- Don’t just pin your own products and services. You can create a better brand presence on Pinterest by sharing Pins from like-minded people in addition to your own.
- Don’t include broken links or not include links on your product Pins. Your followers want to know where they can purchase the products they see on Pinterest.
Let us know if you have any questions! Happy Pinning!
