What’s Your Story? Snapchat and Instagram Stories for Better Business

  Photo via Fast Company What does VIP access to NYC Fashion Week, butterfly crowns and the Super Bowl have in common? They all tell a story – on Snapchat! Whether you’re a startup or a well-established business, if you’re looking to grab your audience’s attention in a fresh, new way then micro storytelling is […]

Simple Ways To Up Your Workplace Wellness

  Image source: Quote Burd As summer weather approaches, and sitting at a desk all day feels more torturous than ever, we find ourselves obsessing over weekend plans and wellness blogs a little more than usual. Here are a few of the most useful tips we’ve discovered for feeling energized at work when (let’s be […]

Tips for Staying Relevant on Instagram

FullSizeRender (25) As a marketer or avid Instagram user, you have undoubtedly heard of the recent significant changes to the Instagram platform. Despite how you may feel about the changes, they’re here, which means it’s time to adapt your marketing strategies to ensure that you are still connecting with your audience. Here’s a recap of the […]

Time for a LinkedIn Page Makeover?

linkedin-1007071_1920 If you still think of LinkedIn as a business networking tool, it might be time to rethink how you’re using one of the world’s most robust online tools. Over the past five years, LinkedIn has emerged as a top platform for not only finding business opportunities, but also as a way to showcase thought […]

How to Maximize Pinterest for Business

pinterest-1084757_1280 Pinterest, the visually attractive platform, has become the go-to source for people to discover mouth-watering recipes, DIY ideas, design inspiration, new products, wedding ideas and much more. As the popularity of this platform continues to grow, businesses are taking note, and shifting their social strategies accordingly. Like any social platform, to maximize Pinterest for […]

Facebook Advertising: Do’s & Don’ts

FBAds Advertising through the realm of Facebook is an integral part of most companies’ social media strategies these days. Companies can no longer rely on organic reach, partly because Facebook practically requires advertising, and partly because Facebook users see more in their News Feeds than ever before. Facebook Ads is the ideal way to drive […]

The Latest Buzz-Word: UGC

Xj5NV23w-600-439 If you’re working in the marketing world, you’re bound to have overheard the latest buzzword: UGC. This term shortened for user-generated content is influencing marketers’ strategies and amplifying social content calendars all around the globe. UGC has become increasingly popular as corporate brands and businesses are tapping into the creative juices of none other […]

Gifts that Give Back

For many years now, we’ve had a passion for social enterprise. The idea that philanthropy can be built right into a business so that a single purchase impacts real people in meaningful ways, is simply awesome.   With the holiday shopping season rapidly approaching, we want to spread the word about a few of our […]

Our Favourite Halloween Marketing Campaigns

trickormeat Double, double, toil and trouble – it’s that time of year again! While kids (and adults) everywhere are busy choosing the perfect costume for this weekend, marketers are buzzing with the spirit of Halloween. Here are a few of the best Halloween marketing campaigns we’ve seen from the folks at Kellogg’s, Tide, Arby’s and UNICEF. […]

Have you met the 2015 We Heart Local Awards Winners yet?

winners This year, we’ve had the pleasure of promoting the third annual We Heart Local Awards, a project we’re proud to say we’ve been part of since its inception. With a mandate to support local agriculture and a great group of local-loving organizations involved- including the BC Agriculture Council, Taku Resort & Marina, Wine BC, BC Association of Farmers’ Markets, BC […]