Keeping it Reel on Instagram

Keeping up with social media best practices can feel challenging at the best of times, and that’s especially true for the always enigmatic Instagram. Trying to determine what content is going to resonate, how to best reach new followers and stave off follower fatigue are the three million dollar questions. Given the latest changes (and […]

5 Tips for Creating Engaging Video Content

To be seen on social, it’s crucial to have a good video marketing strategy in place. Sharing video content not only helps with engagement but can significantly grow your audience and help you learn more about what your audience is looking for. Here are our top tips for creating engaging video content.

The do’s and don’ts of writing great social copy.

Sharing a beautiful photo just doesn’t cut it anymore. Strategic copywriting is the heart of every successful social post, and with the growing popularity of long form posts (aka ‘micro blogs’) on both Facebook and Instagram, it’s more important than ever to learn how to write copy that resonates, engages and speaks to your audience.