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The Social Agency first began working with We Heart Local BC (WHL), then known as Buy Local. Eat Natural, in January 2011. An initiative of the BC Agriculture Council and its member associations, WHL reached out to TSA for help to manage and launch their new online platform and brand. The goals from the initial rebrand and launch remain true to this day, and include raising greater awareness of BC’s food systems, helping to bridge the gap between BC’s producers and farmers and their consumers by facilitating and creating direct connection points online, and celebrating BC’s incredible agriculture.
TSA’s role has evolved over the years to support WHL with their own ever-evolving needs, and today, we continue to provide strategic direction, content creation, graphic support, community management, and overseeing digital campaigns and partnerships for their community of over 53K social followers.
TSA developed and implemented a comprehensive plan to promote the official brand relaunch while also identifying achievable monthly deliverables and metrics. Our tactics include creating a monthly blog post, developing custom social graphics to support WHL’s social media strategy, and providing ongoing community management while delivering monthly reports with measurable KPIs to identify best practices moving forward.
To further support WHL’s goals of establishing themselves as a leading resource for British Columbians looking to learn more about their local food sources and agriculture, TSA has also coordinated and managed multiple influencer partnerships to increase WHL’s credibility and popularity in this space. Notable partnerships over the years have included Chef Ned Bell, Chef Ambassador for the Ocean Wise global program and Debbra Mikaelson, Founder of Edible Vancouver, among many others.
We’ve helped establish WHL as a go-to resource for many British Columbians looking to learn about BC’s farmers and ranchers, locally-grown food, and to find seasonal recipes, among other information.