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Water Worlds
THE CHALLENGE
As a brand-new series with a unique concept, our challenge was to launch into the media spotlight and leverage Water World’s most media worthy elements: Tantoo Cardinal’s role, the depth of teaching in each episode, and Len Morissette’s unique story as the Creator of the series to gain exponential coverage and attract TV audiences.
OUR SOLUTION
After watching the series, researching media interests and getting a feel for the depth of teaching, cinematography, and both the Indigenous and non-Indigenous communities engaged in each episode, we created a series of incredibly compelling story pitches tailored to a wide variety of mainstream and niche media – to earn more than 119 published stories!
RESULTS/IMPACT
From National Geographic to the National Post to CTV e-Talk, to Indigenous outlets such as Ku’Ku’wes News, our personalized approach to a variety of mainstream and niche media segments brought in more than 119 published stories, reaching 92 million people!
Notable Metrics:
119
Original Published Stories
92.3
Million People Reached
485
Media Placements via Release Distribution
What The Client Had To Say About Working With Us
