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Once A Tree Furniture

THE CHALLENGE

In 2020, Vancouver’s iconic Once A Tree Furniture tasked The Social Agency with creating and executing a marketing strategy to help take their brand, sales, and digital reach to the next level.

OUR SOLUTION

After completing a holistic marketing audit of all OAT’s activities, we developed a marketing strategic plan that has served to bring more customers into Once a Tree’s showroom, increase their sales through online channels, and significantly boost their brand awareness and SEO. We’ve also brought their brand into the media spotlight, via earned media.

RESULTS/IMPACT

Since implementing our strategic plan, TSA has helped OAT see a 65% YoY increase in overall web traffic. Our social strategy, supplemented by thoughtfully-executed public relations campaigns and influencer and brand partnerships, has also resulted in exponential growth, with followers and engagement on Instagram increasing by over 30% in the last year, and PR stories increasing by 100%.

Additional Notable Metrics Include

1938.4%

increase of web traffic from social YOY*

72.2%

growth of online store sessions YOY*

24%

growth in Pinterest followers YOY

44.4%

growth in Instagram followers YOY

11%

growth in Facebook followers YOY

10%

growth in newsletter subscribers since launching (June 2021)

45.7%

Average open rate since launch of newsletter (Average industry open rate is 17%)

7.5M+

Estimated cumulative impressions

What The Client Had To Say About Working With Us

"We call them The Dream Team! The Social Agency transforms our messaging and promotions into truly brand-worthy, captivating campaigns every single time."

Daphne Nielsen - Owner, Once a Tree Furniture