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Moosemeat & Marmalade
THE CHALLENGE
Since this food docuseries first premiered in 2015, TSA has been providing the team at Moosemeat & Marmalade with publicity and a social media strategy ahead of each new season premiere. Each year, our role is to increase viewership, boost brand awareness, increase engagement on social media, and ultimately help ensure the show is renewed for another season!
OUR SOLUTION
TSA develops a comprehensive PR strategy to promote the unique attributes of each season. This includes writing media releases and tailoring our media stories to capture the most compelling, news-worthy aspects of each season, such as the unique travel destinations, recipes, social issues, and how it all ties back to current affairs and trends most likely to be reported on.
RESULTS/IMPACT
Over the years, we’ve garnered the attention of top media outlets locally and nationally, earning 190+ pieces of media coverage in notable outlets including CTV’s eTalk, CTV Morning Live, the Toronto Star, the National Observer, and many more. The show’s unique recipes have also been featured in numerous lifestyle publications including Eat Magazine, The Georgia Straight, and Western Living. Most notably? The show has proven to be a fan favourite across Canada, earning full-season renewals season after season on APTN.
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