In today’s competitive business landscape, a solid online presence isn’t just nice to have – it’s essential. Enter LinkedIn, which has been a go-to for years as the premium platform for professionals looking to connect, network, and elevate their businesses. To help you maximize your company’s LinkedIn visibility and navigate this digital arena like a pro, we’ve compiled a list of seven best practices.
1) Post Regularly and Prioritize Quality Content
To stay relevant on LinkedIn and keep your audience engaged, it’s crucial to share updates regularly. Aim to post at least three times a week, but remember that quality trumps quantity anyday. Focus on creating content that truly provides value and sparks online conversations.
When possible, publish articles directly on LinkedIn. This native content not only notifies your audience when a new article is posted (similar to what an email newsletter does), but it also increases the reach of your shares.
2) Include Visuals and Use Hashtags Wisely
Avoid sharing text-only updates. Make sure all content posted includes an image, video, or links to an article or webpage with an image preview. Visuals grab attention and make your content more appealing.
In addition, include 2-3 pertinent hashtags within each post to boost visibility. This strategy enables your content to reach users who follow or explore those specific hashtags. For example, when posting about a new marketing campaign, you might use hashtags like #MarketingTips and #BusinessGrowth. This way, users interested in marketing and business development can discover your content and engage with it.
3) Be Social and Engage with Your Connections
Spend time engaging with your current connections and employees by liking and commenting on their posts when relevant. This not only strengthens your relationships, but also increases your visibility on the platform.
Encourage team members to share posts from your company’s main LinkedIn account, add branded banner images to their personal pages, and edit their settings so the “Follow” button is prominently displayed. This can help increase your company’s reach and brand recognition.
4) Use LinkedIn Stories for Authentic Connection
Share LinkedIn Stories to connect further with your audience. Similar to Instagram, these stories appear for 24 hours and are an excellent way to share behind-the-scenes experiences. Learn more about posting LinkedIn Stories here.
5) Upgrade to LinkedIn Premium
Consider becoming a LinkedIn Premium user to access additional insights, such as profile views and search appearances. This can help you understand how your content is performing and inform your future strategy.
6) Tailor Posts to Your Network and Encourage Engagement
Create posts that resonate with your LinkedIn network, such as though-leadership shares, project highlights, and media appearances.
Encourage interaction by asking questions or inviting comments. For example: “What are your thoughts on this? Share your insights in the comments below.”
7) Share Personal and Timely Content
Post images from your office, client spaces, or community events to give your audience a glimpse into your company culture. Check out Google’s LinkedIn page for inspiration.
Share content related to national holidays and internet holidays that align with your company’s values. Take a look at these examples from HubSpot, Adobe, and Hootsuite.
Optimizing your company’s LinkedIn presence requires consistent effort and strategic planning. By following these seven tips, you’ll be on your way to building a stronger, more engaging online presence that resonates with your audience. Stay authentic, provide valuable content, and engage with your network to foster meaningful connections that help drive business growth.
Remember, LinkedIn is not just a platform to showcase your company’s achievements; it’s also a space to build relationships and learn from others in your industry. By staying active, responsive, and open to feedback, your company will be well-positioned for success on LinkedIn, and beyond.
Questions? Get in touch! We’d love to weigh in on your LinkedIn strategy.
