It’s no surprise with all of Instagram’s algorithm changes, less and less of your followers are seeing your posts these days. Enter: Instagram stories! Although there is no way to ensure that all of your followers will ever see all of your posts, IG stories increase the visibility of your profile and the chances of your static posts being seen. That’s why it’s important to include them in your social media marketing strategy.
Not sure where to get started when it comes to IG stories? Here are some tips for developing engaging and captivating stories:
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Use apps and online editing software like, Canva, Over and Unfold to create captivating stories which match your clients’ branding. People click through IG stories super fast, so it’s important to use aesthetically appealing images and beautiful styling to capture the attention of your audience. Make any calls-to-action short and sweet so people have time to read them! These apps and the plethora of others out there, allow you to create stunning stories easily without the need for any graphic design skills (that’s a win-win!). Example? Check out the Story Highlights we’re creating for Better Together BC Hands-on Cook-off contest.
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Utilize Instagram’s interactive stickers like the poll, popular Q&A sticker or the opinion slider. These are a great way to get feedback from your audience and find out what kind of content resonates most with your audience. You can ask questions to see what people would like to see more of, ask people to vote on their favourite products, and more (bonus: it only requires a second or two for people to respond).
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Tag your partners, locations and use hashtags to increase the visibility of your stories. You might just land in the explore page which will increase traffic to your profile.
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Refrain from using stock/super stylized photographs and use natural, on-site images instead. So that means when you’re at your next brand photoshoot or at an event, grab those behind-the-scenes photos to share.
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Share your new Instagram posts on your own story and direct people to check it out. This easy step increases the chance of your posts being seen.
There are so many ways to get creative with your IG stories these days! Instagram stories are a great way to further narrate your brand messages and engage with your social audiences, via showcasing raw, behind-the-scenes work, instead of super well-crafted content. Overall, Stories add a more humanized approach to your social media marketing.
With these tips, you’ll be on the way to IG story success! If you have any questions or need our help, feel free to connect with us on Instagram, Facebook or via email which can be found here..
