MEET THE Team

 
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KIRSTIN RICHTER

PRINCIPAL/CREATIVE DIRECTOR

With a degree in Communications and 15+ years experience working in the digital marketing space, Kirstin feels right at home at The Social Agency where she works with clients such as the BC Association of Farmers' Markets, Westminster Savings Credit Union and Coast Mental Health to implement and manage social media campaigns. Before co-founding The Social Agency, Kirstin spent nearly a decade at New Media BC where she was the Communications and Program Manager. Kirstin was also the founding Creative Director of the Vancouver International Digital Festival (VIDFEST), which she oversaw during the festival's five year run.

Outside of her day job, Kirstin has taught in the Award of Achievement in Social Media program at UBC Continuing Studies and served on the boards for both Wired Woman and the New Forms Media Society. In addition to her BA, Kirstin holds a Diploma in Executive Management from Simon Fraser University.

A former Saskatchewanian, Kirstin has fully embraced life on the west coast, ensuring she gets regular doses of yoga, hiking and standing under an umbrella at her kids' soccer games. Kirstin lives on Burnaby Mountain with her husband, two daughters and their lab-heeler cross.

 
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MONICA KRAKE

PRINCIPAL/COMMUNICATIONS DIRECTOR

Monica's career in PR and strategic communications began at the turn of the century in BC's life sciences industry and developed into a niche expertise in digital media while working with industry building groups like New Media BC, the New Media Innovation Centre, BC NET and many others.

Since co-founding The Social Agency in 2009, Monica has enjoyed working with a diverse client list that includes the BC Association of Farmers' Markets, White Spot restaurants and YYoga, to name a few. She's known for her ability to uncover the most compelling and newsworthy elements of an organization's story, and bring those stories into the media and public spotlight. 

Passionate about her community, Monica has worked alongside charitable organizations such as The Crisis Intervention and Suicide Prevention Centre of BCREED, and Just Work. She's also worked as an industry instructor at UBC, teaching in their Award of Achievement in Social Media program. Recently, Monica launched Head + Heart, a calendar of events covering health & wellnessspirituality and social justice - from BC to California. 

 She lives with her husband and two young children in Port Moody, BC.

 

 

SONAM RAM

ACCOUNT MANAGER

Sonam is a goal-oriented and passionate communicator who brings a fresh approach and dynamic work experience to make her mark in the exciting world of communications.

Since attaining her Diploma in Public Relations, Sonam has worked with several non-profit organizations, including Spinal Cord Injury BC and the Vancouver Aquarium. She's also served as the Volunteer Communications Assistant at The Cerebral Palsy Association of BC, where she helped improve the company's social media presence and overall communication efforts.

When she's not helping companies communicate their best stories, Sonam enjoys pursuing her passion for cake decorating, creating inspiration boards on Pinterest, and spending time with her niece and nephew.

 

 
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LYGIA VALEZI

DIGITAL STRATEGIST + CONTENT PRODUCER

Lygia Valezi is a Graphic Designer and Digital Strategist with an excellent track record for helping businesses successfully showcase their brands and products to engage and grow their target audiences. With a keen sense for developing visual identity, she’s grown the communities of a wide variety of brands online - from insurance companies to children’s clothing brands. Originally from Brazil, Lygia has worked for key players in the Brazilian fashion industry before moving to Canada in 2016 to seek new challenges. In Vancouver, she has managed projects related to Social Media, Web Design, Branding and Digital Advertising, gaining extensive hands-on experience in the local market.

Lygia holds a Bachelor's degree in Fashion Design, a post-graduate degree in Sales and Marketing, and a diploma in Merchandising. She also has numerous digital platform certifications, including Google Adwords.

Lygia a big fan of trying everything at least once, from Krav Maga classes to European-swordplay lessons to scuba diving in the Sunshine Coast.

 
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CHANNING RODMAN

CONTENT PRODUCER/STRATEGIST

Channing Rodman is a social media and communications specialist. With 10 years of experience working in communications, Channing applies her community-based values to help clients get meaningful conversations started - from tiny neighbourhood projects to some of BC's biggest non-profits, universities and crown corporations. As a writer and editor, Channing has produced content for some of Canada’s best-loved websites and apps, including yoyomama.ca, Recollect.ca, Midilunch.ca,  Lunapads, Better Together BC and We Heart Local BC.  When she isn’t writing, or cooking (or writing about cooking) she also occasionally teaches workshops - most recently on images, comics and storytelling at Carleton University.

A former Vancouverite, Channing is now based in Ottawa, Ontario with her husband and small daughter.

 
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CHERISH BRYCK

PHOTOGRAPHER

Cherish Bryck is a Vancouver-based photographer who specializes in commercial and stock photography.  She has worked with clients including DOXA, Decoda Literary Solutions, The Donnelly Group and Crofton House. Her work has been published in the Globe and Mail and featured in various prominent digital publications. As a contributing photographer for Stocksy, Cherish gets to fulfill her love of capturing quintessential everyday moments and creating lifestyle images that celebrate the beauty of real life.

When she peeks out from behind the lens, Cherish can be found walking in the woods where she lives with her family in North Vancouver.