Our computers are small, our phones are smart and it can feel like a bit of a rat race trying to keep up with whatâ€™s coming next. So let us help you. Here are five interesting technological trends that we believe are attention worthy. Take a read and let us know what you think.
NFC, or near field communication, is a variety of wireless technologies that require a close proximity (4 cm or less) to the content they are interacting with. It can be compared to Bluetooth, though NFC requires less power and does not need to be paired with another device.
NFC technology can be used in numerous different contexts. It opens up the possibilities for scan and pay options through encrypted digital wallets which are already set to hit Royal Bank of Canada, Scotiabank and TD in the fall. A feature of the wallets to launch later this year is â€˜click-to-buy,â€™ where only an ID and password are required in online transactions as opposed to having to fill out your entire address, credit card number, and other information. For those of you transit lovers, NFC has already been integrated into mobile ticketing for transit in South Africa, Europe, Asia and the US making it very likely it will be used in Canada within the next few years. From a marketing standpoint, this technology is filled with opportunities for interacting with consumers through smart posters, social media, special discounts and other promotional offers.
Sci-fi lovers, this oneâ€™s for you. Microsoft has come up with a beautifully named device, AnatOnMe, that can show patients what is going on inside their body by projecting it on their skin. The handheld system consists of a projector, digital camera, infrared camera as well as a laser pointer that enables doctors to â€˜bring to lightâ€™ what is going on and the impact it is having on the body. This device was designed to help improve the communication between doctor and patient and to reduce medical non-compliance (i.e. people choosing to not take medication prescribed from their doctors or failing to complete exercises from their physiotherapists.) This might just prove that a picture really is worth a thousand words.
3. Video Resumes
Letâ€™s be honest; finding a job is not getting any easier. In fact, getting an interview these days is not exactly a walk in the park either. Many people have tried to differentiate themselves by doing things like printing their resumes on coloured paper, using social media; anything that helps them survive the stack of applications that result from a Craigslist posting and lands them a chance to sell themselves to a potential employer. Enter video resumes.
Some creative job applicants out there have decided to construct cinematographic depictions of their qualifications and skills. Here are some examples of our favourites:
Instead of staring at the same boring email client to communicate with coworkers, many businesses are beginning to seek out innovations like ThoughtFarmer, a social intranet that brings a social element to traditional workplace software. ThoughtFarmer uses things like wikis, blogs, and social sharing to encourage a more collaborative workplace. Businesses like eHarmony, Continuum and MEC say this tool has helped them more effectively engage employees, improve employee communication and boost productivity.
Mobile phones have become a staple in modern day life. We canâ€™t leave the house without them, weâ€™re expected to answer them and many of us are on a never-ending pursuit of the newest phone. For those of us who consistently drop our phones, upgrades are sometimes required due to things like a cracked screen, or other height-inflicted injuries, which can become quite costly.
This is where AMOLED (active-matrix OLED) comes in, a display technology that enables users to fold the screens on their mobile gadgets. It is lightweight, portable, and has been proven to evade creases after 100,00 folding cycles, making it a top contender in future screen technology for cell phones, tablets and televisions.
There you have it folks, five technologies to look out for in the future! Let us know if any of these sound life changing to you and join our conversation here.
The Social Agency is a social media marketing and public relations company based in Vancouver, BC. We take the “why” out of “why social media” and the “what” out of “what is pr” by providing our clients with top-notch Vancouver internet marketing services. Let us get people talking about your next big thing!
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